

As long as the spelling in the usage of the mark remains the same as the mark applied for, a trademark owner may support its pending application or renew a registration with such usage. Thus, applications for word marks must include a Standard Character Claim: “The mark consists of standard characters without claim to any particular font, style, size or color.”Īpplying for a word mark means you can vary the design aspects of the mark (e.g., style, upper/lower case, font) in use without causing a conflict with your trademark application.Ī trademark application for a word mark provides more flexibility in terms of how the trademark owner may use the mark to support the application, or renew a registration. Registration of a word mark provides broader rights and basically protects the wording of the mark regardless of its style. In other words, you are protecting the wording, and not the logo. In a trademark application for a word mark, you are essentially seeking registration of the wording (or lettering) without regard to its style, design, font or any graphic features.

What is a word mark?Ī word mark is simply typed in standard character format without regard to the font, style, size or color. When applying for a word mark, the mark is typed out using the letters and standard characters of a keyboard. In filing a trademark application, you must choose between applying for the mark in standard character format (word mark) or in a stylized/design format (“design mark” or “special form”). A design mark includes those stylized features. While they go by different names, I simply call one a “word mark” and the other a “design mark.” A word mark consists of the wording in a particular trademark without regard to style, design or any graphic elements. There are two ways to register a trademark.


The Univers font is very close to the Helvetica font.What is the difference between a word mark (standard character) and a design mark? Of course! you can use the Helvetica for your logo as well as all other graphic designs projects.
BLOCK UPPER LOWER FONTY DOWNLOAD
Yes! It’s free to download and use the Helvetica in your mac and pc.
BLOCK UPPER LOWER FONTY PC
This font is available to download free for personal use but if you want to use it for commercial purposes then you might need permission from the owner.Ĭan I Download and Use This Font in My Pc and Mac? Yes! You can use the Helvetica website on your website and can make your website design more beautiful. It’s one of the most liked fonts on the web. It is one of the best sans serif font that is designed and presented by Max Miedinger, and Eduard Hoffmann. English, Slovak, Abkhaz, Afrikaans, Albanian, Alsatian, Aragonese, Arapaho, Aromanian, Arrernte, Asturian, Aymara, Azerbaijani (Cyrillic), Bashkir, Basque, Belarusian, Belarusian (Lacinka), Bislama, Bosnian, Breton, Bulgarian, Buryat (Cyrillic), Catalan, Cebuano, Chamorro, Chechen, Cheyenne, Chichewa (Nyanja), Chuvash, Cimbrian, Corsican, Croatian, Cyrillic, Czech, Danish, Dungan, Dutch, English, Esperanto, Estonian, Evenki (Cyrillic), Faroese, Fijian, Finnish, French, French Creole (Saint Lucia), Frisian, Friulian, Galician, Genoese, German, Gilbertese (Kiribati), Manx, Maori, Meadow Mari, Megleno-Romanian, Míkmaq, Mohawk, Moldovan, Nahuatl, Nenets, Norfolk/Pitcairnese, Slovenian (Slovene), Somali, Southern Ndebele, Southern Sotho (Sesotho), Spanish, Swahili, Swati/Swazi, Swedish, Tagalog (Filipino/Pilipino), Tahitian, Tajik, Tatar (Cyrillic), Tausug, Tetum (Tetun), Tok Pisin, Tongan (Faka-Tonga), Tswana, Turkmen, Turkmen (Cyrillic), Turkmen (Latinized), Tuvaluan, Tuvin, Udmurt, Ukrainian, Ulithian, Uyghur (Cyrillic), Uyghur (Latinized), Uzbek (Cyrillic), Veps, Vietnamese, Volapük, Votic (Cyrillic), Votic (Latinized), Walloon, Warlpiri, Welsh, Xhosa, Yakut/Sakha, Yapese, Zulu.
